These DAV Class 7 SST Book Solutions Pdf and DAV Class 7 SST Chapter 21 Question Answer – Advertising and Democracy are thoughtfully prepared by experienced teachers.
DAV Class 7 SST Ch 21 Question Answer – Advertising and Democracy
DAV Class 7 SST Ch 21 Solutions – Advertising and Democracy
Something To Know
A. Tick (✓) the correct option.
Question 1.
Advertising persuades the customers to
(a) enjoy animations.
(b) purchase a particular brand of product or service.
(c) watch serials.
(d) listen to jingles.
Answer:
(b) purchase a particular brand of product or service.
Question 2.
The availability of many brands
(a) tells the customer about the best brand.
(b) tells the customer about what not to buy.
(c) creates confusion in the mind of the customer.
(d) encourages the customer to buy all of them.
Answer:
(c) creates confusion in the mind of the customer.
Question 3.
Public Service Advertising promotes
(a) campaigns for health and social issues.
(b) the latest films.
(c) the urge to read about society.
(d) seeing more advertisement.
Answer:
(a) campaigns for health and social issues.
Question 4.
Advertising leads to
(a) many breaks during a programme.
(b) wasteful expenditure.
(c) awareness about governmental schemes.
(d) promotion of goods.
Answer:
(b) wasteful expenditure.
Question 5.
Advertising inculcates
(a) the desire to buy whatever is available.
(b) an attitude to establish harmony in society.
(c) balanced understanding about products.
(d) stereotype attitudes.
Answer:
(c) balanced understanding about products.
B. Fill in the blanks.
1. Huge amount is spent on ………………. to target the feeling of the customer.
2. Advertisements create an associated picture of ………….. in the mind of public.
3. Advertising through ‘stars’ also creates brand ……………..
4. Gender discrimination is against the basic principles of ……………
5. Many people cannot afford …………….. items.
Answer:
1. advertisements
2. happiness,
3. loyalty
4. democracy
5. branded.
C. Write True or False for the following statements.
1. Social and public service advertisements strengthen the democracy of a country.
2. It is against democracy to ban advertisements on tobacco and alcohol.
3. All food items are standardised by Agmark.
4. A consumer cannot protect his/her rights.
5. The branded items or packaged items are always better than the unbranded or open items.
Answer:’
1. True
2. False
3. True
4. False
5. False.
D. Answer the following questions in brief.
Question 1.
What does advertising mean?
Answer:
Advertising is a powerful medium. It persuades the customer to buy a particular product or service by describing its good points in exaggerated manner. It is a method of mass promotion in which a single message can reach the largest number of people.
Question 2.
Who is a consumer?
Answer:
A consumer is a person who buys by paying the price for some goods or services.
Question 3.
What is meant by consumerism?
Answer:
Consumerism is a collective consciousness on the part of consumers, businesses, government and society to enhance the consumer’s satisfaction and social welfare, that in turn, will benefit all of us.
Question 4.
Write the full form of BIS. Mention its function.
Answer:
BIS stands for Bureau of Indian Standards.
(a) It lays down standards for industrial and consumer goods.
(b) All food items are standardised by Agmark.
Question 5.
State any two positive effects of advertising.
Answer:
(a) Advertising is a very important part of getting people to buy a particular brand.
(b) It creates awareness among the people and motivate them to take neccessary precautions.
E. Answer the following questions.
Question 1.
Describe the relationship between advertising and democracy.
Answer:
In a democratic set up eveiy individual or manufacturer can advertise his product which is prossible only by spending huge money. Big businessmen or companies have money enough to spend on advertising. They show the advertisement, again and again, to have it stick in people’s minds. But there are many small businessmen who cannot do so. Thus, they fail to convince the people that they can buy quality goods even if they do not carry a brand name on the package. Brands in this way, create discrimination in society which is not democratic.
Question 2.
How does advertising create discrimination in society?
Answer:
(a) It tends to promote a certain lack of respect for the poor. They are not the faces we most often see in advertisements and so we tend to dismiss their lives as worthless.
(b) Advertising appeals to personal emotions. It tends to make people who cannot afford branded returns feel bad. They feel that they are failing in their duty by not providing a particular brand product for their loved ones.
(c) Big businesses or companies can afford crores of rupees on advertisements but small businesses suffer. They fail to exist in the age of advertisements and are forced out of their livelihoods.
Question 3.
What does social advertising? Give examples to prove the benefits of social advertising.
Answer:
Social advertising means applying marketing and advertising principles to promote health and social issues. It aims to change the attitude and behaviour of the public and bring about positive changes in the society like advertising campaign for polio drops, ORS, etc.
Benefits of social advertising:
(a) It has played an important role in making us aware of our responsibilities towards the society. A documentary film by the Ministry of Social Welfare shows that girls are as capable of achieving success in their chosen fields as the boys are, when given the opportunity. It motivates the people to send their daughters to school and not think of them as a burden.
(b) Social advertising has benefitted many public awareness programmes like importance of mother’s milk for the baby, method of making baby food at home with grains and pulses, need of hygiene and education respect for traffic rules, etc.
Question 4.
List the main features of consumerism.
Answer:
Main features of consumerism:
- A consumer must be aware of his/ her rights and should protect them.
- He /She should raise voice against exploitation.
- He/ She should seek redressal of his / her complaints.
- Voluntary consumer organisations should encourage/guide/assis t in safeguarding his/her interests.
- Government laws must protect the interests of the consumers.
- Business houses must adopt a code of conduct for regulating their activities.
Question 5.
How do advertisements help in creating awareness among the citizens? Support your answer with examples.
Answer:
Advertising is capable of reaching out to a large audience. Advertising techniques can be used to create awareness among the people and motivate them to take necessary precautions. They tell us how we should live our lives, what we should aspire and dream for, how we should express our love, what it means to be smart, successful and beautiful.
Advertisements may be related to water conservation, energy conservation, deforestation health awareness or the ill effects of illiteracy. For example, Wasim Akram, the former Pakistani cricketer, appeared in advertisements that sought to increase awareness of the disease diabetes. Amitabh Bachchan, the famous film star, appeared in a series of advertising campaigns that sought to eradicate polio from India.
Value-Based Question
Raghav’s parents went on a shopping spree during Diwali holidays. They bought many branded products including a new refrigerator. All went well for two days but suddenly the refrigerator started giving trouble, its light went off, its cooling decreased and handle also became loose. Raghav’s father called up the famous store “Troma” to complain about the refrigerator but the manager refused to listen. He argued that they are busy due to festive rush. They should call after a week. They were not ready to take any action.
- What should Raghav’s parents do now?
- How can they get their problem resolved?
- What legal action can be taken against the dealer?
Answer:
Do yourself.
Something To Do
1. Take one advertisement and give your opinion about how it encourages stereotyping of roles.
2. Make an advertisement to create awareness about literacy or health.
3. Discuss with your teacher and parents and list ways in which school students can create awareness about important social issues.
4. Prepare an advertisement for admission to your school giving all the salient features of the school.
Answer:
Do yourself all.
DAV Class 7 Social Science Chapter 21 Question Answer – Advertising and Democracy
A. Tick (✓) the correct option.
Question 1.
The availability of many brands creates confusion in the mind of the
(a) consumer
(b) seller
(c) manufacture
(d) all of these
Answer:
(a) consumer
Question 2.
A consumer is a person who
(a) sells goods
(b) produces goods
(c) buys goods
(d) advertises products
Answer:
(c) buys goods
Question 3.
All food items are standardised by
(a) Hallmark
(b) Agmark
(c) ISI
(d) ISO
Answer:
(b) Agmark
Question 4.
Consumer awareness is low in India due to
(a) lack of education
(b) spread of superstition
(c) gender discrimination
(d) female empowerment
Answer:
(a) lack of education
B. Very Short Answer Type Questions
Question 1.
Where do you see advertisements?
Answer:
We see advertisements on the radio, television and newspapers. We also see advertisements on the shopping carts in super markets, on walls of cinema halls, at bus stands and railway stations, etc.
Question 2.
How is advertising a method of mass promotion?
Answer:
Advertising is a method of mass promotion in which a single message can reach a largest number of people.
Question 3.
How does advertising spread its message to the consumers?
Answer:
It spreads its message to the consumers by making use of mass media like television, radio, cinema, magazines, newspapers, Internets, billboards, direct mailing, etc.
Question 4.
What is the objective behind advertising a particular brand of product?
Answer:
The objective is to convince the consumer to buy that particular brand of product.
Question 5.
What creates confusion in the mind of the consumer?
Answer:
The availability of many brands in the market creates confusion in the mind of the consumer. The consumer finds it difficult to decide which brand to buy?
Question 6.
How do manufacturers make their advertisements catchy?
Answer:
They make their advertisements catchy by attractive visuals and jingles in them (advertisements).
Question 7.
Some products are advertised through popular film stars. What impact do such advertisements leave on minds of the people?
Answer:
Whenever a product is advertised through a film star, it leaves a deep impact on minds of the common people. They start identifying and favouring that product.
Question 8.
Name some social or public service advertising.
Answer:
Social advertisement regarding importance of mother’s milk for the body, method of making baby food at home with grains and pulses, need of hygiene, education, etc. are some of the public service advertisings.
Question 9.
Name some organisations that use advertising to inform the public about their objectives, achievements and projects.
Answer:
Political parties, interest groups, religious groups and defence services.
Question 10.
How does advertising lead to wasteful expenditure?
Answer:
Advertising persuades some people to buy even those things that they don’t need. Thus, it leads to wasteful expenditure.
Question 11.
Which types of advertisements strengthen the democracy of a country?
Answer:
Social and public service advertisements strengthen the democracy of a country.
Question 12.
Why do most people opt to buy packaged items?
Answer:
Most of people opt to buy packaged items because they believe that packaged items are better than the items sold without packaging.
Question 13.
When do people start developing a feeling of inability?
Answer:
When they fail to buy branded items they start developing a feeling of inability.
Question 14.
Consumers were in high position in old days. How?
Answer:
In olden days there was a direct relationship between the seller and the consumer or buyer. The seller exhibited his goods, the buyer thoroughly examined them before purchasing. He was treated respectfully.
Question 15.
Why is the buyer of present day referred to as a poor consumer?
Answer:
It is because sometimes a shopkeeper or a manufacturer cheats him/her by charging more for a commodity or giving him/her a poor quality good.
Question 16.
What would you do if you feel cheated by a shopkeeper?
Answer:
In such a case you make a complaint in a consumer court.
Question 17.
Before buying an item the consumer must do certain things. Name them.
Answer:
Before buying an item the consumer must check the Date of expiry, and the Date of manufacture.
C. Short Answer Type Questions
Question 1.
How does a documentary film by the Ministry of Social Welfare portray girls? What is its effect on the people?
Answer:
It portrays girls very much equal to the boys. Girls are as capable of achieving success in their chosen fields as the boys are, when given the opportunity. It motivates people to send their daughters to school and not think of them as a burden. We must be happy to know that today more and more girls are sharing the responsibilities of their parents.
Question 2.
How are consumers exploited by the shopkeepers or manufacturers?
Answer:
Consumers are exploited in the following manner:
- Sometimes a shopkeeper or a manufacturer cheats us by charging more for a commodity.
- Sometimes he gives us poor quality of goods.
- Many companies give a lot of information about the goods points of the product but fails to supply the necessary information that a consumer needs to know like safety, durability, after sale service, etc.
Question 3.
Where would you complain if you feel cheated by a shopkeeper? Write the entire process.
Answer:
If we feel cheated by a shopkeeper, we should go to a consumer court to complain against. Process Writing an application, attaching cash memo, warrantee or guarantee card and submitting it to the District Consumer Court. The consumer court would take necessary steps to protect our interests.
Question 4.
State the meaning of consumer awareness.
Answer:
Consumers are often exploited in the market. They often find themselves in a weak position. Whenever there is a complaint regarding a bought good or service, the seller tries to shift responsibility on to the buyer. In such a situation the awareness of being a well informed consumer is very important. He/she has to be aware of his/her right to redress the problem when required.
Question 5.
Does advertising engrain stereotype attitudes? Give examples in support of your answer.
Answer:
Yes, advertising engrains stereotype attitudes. It can be proved through the following examples:
- Some advertisements show a family on the table and the woman cooking the food.
- Another advertisement shows a woman picking up vegetables from a vendor’s cart while returning from the office. The men are invariably shown buying computers or cars.
- Yet anothei advertisement shows a woman washing clothes.
Question 6.
Give three advantages of advertising.
Answer:
Three advantages of advertising are given below –
- Advertising is a very important part of getting people to buy a brand. It creates awareness among the people and motivate them to take necessary precautions.
- Advertising enables us to afford luxuiy items like TV and AC because without advertising they would be very expensive.
- Media gets most of its revenues from publicity and hence try to make their medium a popular place for communicating advertisements to the people before any information or entertainment programme.
D. Long Answer Type Question
Question 1.
Who is a consumer? Why is it necessary today to be an aware consumer?
Answer:
A consumer is a person who buys by paying the price for some goods or services like insurance, banking, transport, etc. In the good olden days there was a direct relationship between the seller and the consumers. The seller/shopkeeper used to display his goods to be examined by the buyer before he bought that. But today the situation has changed completely. The personal relationship between the buyer and the seller has ended.
Sometimes a shopkeeper or a manufacturer cheats us by charging more for a commodity, give lots of information about the goods points of the product but fails to supply the necessary information that the consumer needs to know like safety, durability, after sale services, etc. In such a situation it is necessary for a consumer to be aware of his/her right to redress the problem when required. There is a consumer court in every district where you can go to save yourself if you feel cheated by a shopkeeper or a manufacturer or a company.