Business Policy and Formulation of Functional Strategy – Strategic Management MCQ

Business Policy and Formulation of Functional Strategy – Strategic Management MCQ

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Business Policy and Formulation of Functional Strategy – CS Executive Financial and Strategic Management MCQ Questions with Answers you can quickly revise the concepts.

Business Policy and Formulation of Functional Strategy – Strategic Management MCQ

Question 1.
Business Policy permits the management to deal with the problems and issues without consulting management every time for decisions.
(A) Top level; Lower level
(B) Lower level; Top level
(C) Lower level; Subordinate
(D) Middle management; Lower level
Answer:
(B) Lower level; Top level

Business Policy and Formulation of Functional Strategy – Strategic Management

Question 2.
At the corporate level, a organization starts the strategic planning process by defining its overall purpose and
(A) Mission
(B) Values
(C) Vision
(D) All the above
Answer:
(D) All the above

Business Policy and Formulation of Functional Strategy – Strategic

Question 3.
Business policies are the ………. developed by an organization to govern its actions.
(A) Ethics
(B) Roadmap
(C) Guidelines
(D) Actions
Answer:
(C) Guidelines

Question 4.
A clear mission statement acts as an invisible hand that guides people in the firm. It is a statement of …………………..
(A) Fact
(B) Value
(C) Purpose
(D) Financial goals
Answer:
(C) Purpose

Question 5.
Which of the following is best identified as a statement that presents “a firm’s big picture statement, describing a desired end-state, general in scope, and not restrictive”?
(A) Corporate philosophy statement
(B) Company creed
(C) Vision statement
(D) Mission statement
Answer:
(C) Vision statement

Question 6.
Business policy also deals with –
(A) Process of conducting research on a company and its operating environment.
(B) The process that is conducted periodically to keep the strategies up to date
(C) Acquisition of resources with which organizational goals can be achieved.
(D) Products being offered by the business at present.
Answer:
(C) Acquisition of resources with which organizational goals can be achieved.

Question 7.
Which of the following statement is TRUE about a Vision statement of a company?
(A) It concentrates on future
(B) It defines the customers
(C) It identify critical processes
(D) It informs about the desired level of
Answer:
(A) It concentrates on future

Question 8.
What does a market-oriented mission statement define about the business?
(A) Satisfying basic supplier needs
(B) Satisfying basic customer needs
(C) Satisfying basic stockholder needs
(D) Satisfying basic owner needs
Answer:
(B) Satisfying basic customer needs

Question 9.
Every policy must have a basic feature of being –
(A) Tailor-made
(B) Specific and definite
(C) Complex and stable
(D) Flexible and stable
Answer:
(B) Specific and definite

Question 10.
_____ serves the purpose of stating what an organization wishes to achieve in the long run.
(A) Mission
(B) Value
(C) Vision
(D) Rule
Answer:
(C) Vision

Question 11.
To be a global leader in promoting good corporate governance is ………. of ICSI.
(A) Vision
(B) Mission
(C) Rule
(D) Destination
Answer:
(A) Vision

Question 12.
An effective business policy –
(A) Must be unambiguous and as clear as possible in order to guide the subordinates effectively.
(B) Must be uniform and reliable enough to be efficiently followed by the sub ordinates.
(C) Should be appropriate to the represent the organizational goals.
(D) All of the above
Answer:
(D) All of the above

Question 13.
A vision statement is a company’s –
(A) Profitability statement
(B) Road map
(C) Ethical thinking
(D) Policy statement
Answer:
(B) Road map

Question 14.
Which of the following is feature of vision statement?
(A) It motivates employees and is something that employees view as desirable
(B) It describes where the company is going From the current level.
(C) It offers a long-term perspective and is unlikely to be impacted by market or technology changes.
(D) All of the above
Answer:
(D) All of the above

Question 15.
Policy should be in application.
(A) Rigid
(B) Complex
(C) Flexible
(D) Indecisive
Answer:
(C) Flexible

Question 16.
Vision statement …………
(A) is something that can be easily met and discarded.
(B) is general enough to encompass all of the organizations interests and strategic direction.
(C) likely to be impacted by market or technology changes.
(D) undergo maximum revisions during the life of a business.
Answer:
(B) is general enough to encompass all of the organizations interests and strategic direction.

Question 17.
Which of the following describes the desired future position of the company?
(A) Vision statement
(B) Mission statement
(C) Planning statement
(D) Forecasting statement
Answer:
(A) Vision statement

Question 18.
Assertion (A):
Strategic vision and mission statements are not needed in small business houses.
Reason (R):
Organizations irrespective of their size face similar business environment and have to work through competition. Small organizations have to plan strategies for their survival in the market where large organizations are also present
Select the correct answer from the options given below.
(A) A is true but R is false
(B) A and R both are true
(C) A and R both are true and R is correct explanation of A.
(D) A is false R is true and R correctly explains how A is false.
Answer:
(D) A is false R is true and R correctly explains how A is false.

Question 19.
A narrow market focus is to a differentiation-based strategy as a –
(A) Broadly-defined target market is to a cost leadership strategy
(B) Growth market is to a cost-based strategy
(C) Technological innovation is to a cost- based strategy
(D) Growth market is to a differentiation-based strategy
Answer:
(A) Broadly-defined target market is to a cost leadership strategy

Question 20.
Vision Statement answers the question –
(A) What do we do?
(B) What makes us different?
(C) Where do we aim to be?
(D) Whether is it possible to make growth?
Answer:
(C) Where do we aim to be?

Question 21.
A defines the company’s business, its objectives and its approach to reach those objectives.
(A) Vision statement
(B) Mission statement
(C) Planning statement
(D) Forecasting statement
Answer:
(B) Mission statement

Question 22.
One of the primary advantages of diversification is sharing core competencies. In order for diversification to be most successful, it is important that –
(A) The target market is the same, even if the products are very different. –
(B) The products use similar distribution channels.
(C) The methods of production are the same.
(D) The similarity required for sharing core competencies must be in the value chain, not in the product.
Answer:
(D) The similarity required for sharing core competencies must be in the value chain, not in the product.

Question 23.
…………… is a force that creates a sense of commonality that permeates the organization and gives coherence to diverse activities
(A) Right mission
(B) Shared vision
(C) Purpose statement
(D) Shares views
Answer:
(B) Shared vision

Question 24.
Mission and Vision Statements are not commonly used to:
(A) Guide management’s thinking on strategic issues, especially during times of significant change
(B) Create wider linkages with customers, suppliers and alliance partners
(C) Help establish a framework for ethical behaviour
(D) Inspire employees to work more productively by providing focus and common goals
Answer:
(B) Create wider linkages with customers, suppliers and alliance partners

Question 25.
…………. of a company focuses on the question: ‘Who we are’ and ‘What we do’.
(A) Vision statement
(B) Mission statement
(C) Philosophy
(D) Statement of Philosophy
Answer:
(B) Mission statement

Question 26.
Horizontal integration is concerned with
(A) Production
(B) Quality
(C) Product planning
(D) All of the above
Answer:
(A) Production

Question 27.
Corporate level of management consists of –
(A) the Chief Executive Officer (CEO), other senior executives, the board of directors, and corporate staff
(B) general managers are concerned with strategies that are specific to a particular business.
(C) managers are responsible for the specific business functions or operations (human resources, purchasing, product development, customer service, and so on)
(D) none of the above
Answer:
(A) the Chief Executive Officer (CEO), other senior executives, the board of directors, and corporate staff

Question 28.
Competitive rivalry has the most effect on the firm’s strategies than the firm’s other strategies.
(A) Business level
(B) Corporate level
(C) Functional level
(D) All of these
Answer:
(A) Business level

Question 29.
Match the List-I with List-II.
Business Policy and Formulation of Functional Strategy - Strategic Management MCQ 1
Answer:
(D)

Question 30.
Your . is your ultimate goal, your is how you will get there
(A) Mission, Vision
(B) Vision, Mission
(C) Vision, Vision
(D) Mission, Mission
Answer:
(B) Vision, Mission

Question 31.
A firm successfully implementing a differentiation strategy would expect:
(A) Customers to be sensitive to price increases.
(B) To charge premium prices.
(C) Customers to perceive the product as standard.
(D) To automatically have high levels of power over suppliers.
Answer:
(B) To charge premium prices.

Question 32.
Match the List-I with List-II:
Business Policy and Formulation of Functional Strategy - Strategic Management MCQ 2
Answer:
(D)

Question 33.
In the case where an organization acquires its supplier, this is an example of –
(A) Horizontal integration
(B) Forwards vertical integration
(C) Backwards vertical integration
(D) None of the above
Answer:
(C) Backwards vertical integration

Question 34.
The strategic management process is the way in which strategists determine objectives and
(A) Make recording
(B) Make coordinating
(C) Make strategic decisions
(D) Make planning
Answer:
(C) Make strategic decisions

Question 35.
Conglomerate diversification is another name for which of the following?
(A) Related diversification
(B) Unrelated diversification
(C) Portfolio diversification
(D) Acquisition diversification
Answer:
(B) Unrelated diversification

Question 36.
Mission statement reflects the -…………….
(A) Corporate philosophy
(B) Identity of an organization
(C) Image of an organization.
(D) All of the above
Answer:
(D) All of the above

Question 37.
Corporate Strategy is –
(A) Decisive and legislative
(B) Executive and governing
(C) Growth and profitability
(D) Focus and Differentiation
Answer:
(A) Decisive and legislative

Question 38.
Internal are activities in an organization that are performed especially well.
(A) Opportunities
(B) Competencies
(C) Strengths
(D) Management
Answer:
(C) Strengths

Question 39.
Corporate Strategy deals with –
(A) Particular business unit or division
(B) Entire business organization
(C) Profitable product segment
(D) All of the above
Answer:
(B) Entire business organization

Question 40.
Corporate Strategy uses –
(A) Introverted approach
(B) Complicated approach
(C) Extroverted approach
(D) Value approach
Answer:
(C) Extroverted approach

Question 41.
A mission statement is a …………….. of an organization’s purpose, identifying the goal of its operations
(A) Long statement
(B) Short statement
(C) Complex statement
(D) None of the above
Answer:
(B) Short statement

Question 42.
Assertion (A):
Functional level constitutes the lowest hierarchical level of strategic management.
Reason (R):
Functional level is responsible for the specific business functions or operations (human resources, purchasing, product development, customer service, and so on) that constitute a company or one of its divisions.
Select the correct answer from the options given below.
(A) A is true and R is false
(B) Both A and R are false
(C) A is true but R is not correct explanation of A
(D) A and R both are true and R is correct explanation of A
Answer:
(D) A and R both are true and R is correct explanation of A

Question 43.
A financing strategy is integral to an organization’s –
(A) Value system
(B) Strategic plan
(C) Operational efficiency
(D) Ratio analysis
Answer:
(B) Strategic plan

Question 44.
Net worth is the -………
(A) Always equal to economic value added.
(B) Sum of free cash flow generated by the organization
(C) Total assets minus total outside liabilities of an individual or a company.
(D) Effective management of current assets and current liabilities and the enhanced management of its working capital and cash conversion cycle.
Answer:
(C) Total assets minus total outside liabilities of an individual or a company.

Question 45.
The New York based financial advisory postulated a concept of economic value added
(A) Stern Stewart & Co.
(B) Shawn Stewart & Co.
(C) Stern Porter & Co.
(D) Miche! Shawn & Co.
Answer:
(A) Stern Stewart & Co.

Question 46.
Risk management is responsibility of the –
(A) Customer
(B) Investor
(C) Developer
(D) Project team
Answer:
(D) Project team

Question 47.
Where you want your business to be in 10 years time. This can be termed as:
(A) Mission statement
(B) Vision statement
(C) Statement of purpose
(D) Memorandum of understanding
Answer:
(B) Vision statement

Question 48.
What are the key decisions falling within the scope of financial strategy?
(A) Investment Decisions
(B) Finance Decisions
(C) Dividend Decisions
(D) All of the above
Answer:
(D) All of the above

Question 49.
Aim of financial strategy is to achieve –
(A) Profit maximization
(B) Wealth maximization
(C) Profit and wealth maximization
(D) Distribute maximum dividend
Answer:
(C) Profit and wealth maximization

Question 50.
Similar to Mission and Vision Statements, Corporate Values Statements provide three of the following. Which is not true?
(A) A vision for the future.
(B) Strategies that zero in on key success approaches.
(C) Values that shape actions.
(D) Directions for promotional planning
Answer:
(D) Directions for promotional planning

Question 51.
……….. is concerned more with how a business competes successfully in a particular market and often described as mission statement.
(A) D, B & C
(B) A, C, B & E
(C) A and C only
(D) E, C & A
Answer:
(C) A and C only

Question 52.
Which of the following is said to be the lifeblood of an organization?
(A) Cash
(B) Finance
(C) Material
(D) Goodwill
Answer:
(B) Finance

Question 53.
Which of the following is concerned with how each part of the business is organized to deliver the corporate and business-unit level strategic direction and is concerned with strategic decisions about choice of products, meeting needs of customers etc.?
(A) Operational strategy
(B) Corporate strategy
(C) Business unit strategy
(D) All of above
Answer:
(A) Operational strategy

Question 54.
Financial Management is concerned with –
A. Investment decisions
B. Labour turnover decisions
C Financing decisions
D. Personnel policy decisions
E Dividend decisions
Select the correct answer from the options
given below.
(A) D,B & C
(B) AC,B & E
(C) A and C only
(D) E,C & A
Answer:
(D) E,C & A

Question 55.
Operational strategy focuses on issues of
(A) Resources
(B) Processes
(C) People
(D) All of above
Answer:
(D) All of above

Question 56.
Which of the following business function more focus on customer
(A) Selling
(B) Marketing
(C) Purchasing
(D) Accounting
Answer:
(B) Marketing

Question 57.
Which of the following is concerned with the overall purpose and scope of the business to meet stakeholder expectations?
(A) Operational strategy
(B) Corporate strategy
(C) Business unit strategy
(D) Operation strategy
Answer:
(B) Corporate strategy

Question 58.
Concept through which life is brought up in message of advertising strategy in memorable and distinctive way is classified as –
(A) Rational concept
(B) Reminder concept
(C) Creative concept
(D) Persuasive concept
Answer:
(C) Creative concept

Question 59.
Customer driven marketing strategy is another name of the –
(A) Selling concept
(B) Marketing concept
(C) Product concept
(D) Societal marketing concept
Answer:
(B) Marketing concept

Question 60.
Marketing strategy in which a firm sells different segments and offers different product is classified as……………
(A) Individual marketing
(B) Differentiated marketing
(C) Mass marketing
(D) Niche marketing
Answer:
(B) Differentiated marketing

Question 61.
Adapting the firm to take advantage of opportunities in its constant changing environment is called …………
(A) Long-range planning
(B) Annual planning
(C) Strategic planning
(D) Environmental scanning
Answer:
(C) Strategic planning

Question 62.
All of the following are accurate descriptions of a company’s mission statement, except which one?
(A) Mission statement should be realistic.
(B) Mission statement should be broad.
(C) Mission statement should fit the market environment.
(D) Mission statement should be written for “public relations” purpose.
Answer:
(B) Mission statement should be broad.

Question 63.
The original framework of marketing mix comprises of 4Ps -.
(A) product, price, place and promotion
(B) product, price, profit and plan
(C) profit, price, place and policy
(D) policy, price, place and promotion
Answer:
(A) product, price, place and promotion

Question 64.
Match List-I with List-II:
List-I —– List-II
1. Money customers have to pay to obtain the product
2. Communicate the merits of the product and persuade target consumers to buy it
3. Make the product available to target consumers
“Goods-and-service” combination the company offers to the target market
Select the correct answer from the options given below.
Business Policy and Formulation of Functional Strategy - Strategic Management MCQ 3
Answer:
(A)

Question 65.
Marketing strategy is a -…………
(A) careful selection of viable and profitable investment proposals
(B) business’s overall game plan for reaching people and tinning them into customers of the product or service that the business provides.
(C) mix of a firm’s capitalization
(D) process that set out how the organization plans to finance its overall operations to meet its objectives now and in future
Answer:
(B) business’s overall game plan for reaching people and tinning them into customers of the product or service that the business provides.

Question 66.
The Strategic Marketing answers three ‘W’s:…………..
(A) Which markets to compete in?
(B) Which markets to compete in?
(C) When to compete?
(D) All of the above
Answer:
(D) All of the above

Question 67.
………… is a company that has the largest market share in an industry and which can use its dominance to affect the competitive landscape and direction the market takes
(A) Market Challenger
(B) Market Follower
(C) Market Nicher
(D) Market leader
Answer:
(D) Market leader

Question 68.
Market challengers are known as -…………..
(A) Winner firms
(B) Runner-up firms
(C) Challenging firms
(D) Followers
Answer:
(B) Runner-up firms

Question 69.
……….. generally follows the policy of wait and watch. They rarely invest in their own funds in R&D and sit and relax to watch market leaders to bring out novel and innovative products and afterwards adopt a “me-too” approach.
(A) Challenging firms
(B) Market leader
(C) Market Challenger
(D) Market Follower
Answer:
(D) Market Follower

Question 70.
……….. will compete ‘neck to neck’ with the market leader in an effort to grab their market share.
(A) Market Follower
(B) Market Challenger
(C) Market Nicher
(D) Market maker
Answer:
(B) Market Challenger

Question 71.
In terms of market position, firms may be classified as –
(i) Market Nichers
(ii) Market Challengers
(iii) Market Leaders
(iv) Market Followers Arrange in proper sequence.
(A) (iii), (ii), (i), (iv)
(B) (iii), (ii), (iv), (i)
(C) (ii), (iv), (iii), (i)
(D) (i), (ii), (iv), (iii)
Answer:
(B) (iii), (ii), (iv), (i)

Question 72.
According to …………. every entrant into a market whether it is new or not is classified under a Market Pioneer, Close Follower or a Late follower
(A) Koontz and O’Donnell
(B) Haimann and Hick
(C) Lieberman and Montgomery
(D) Lieberman and Hick
Answer:
(C) Lieberman and Montgomery

Question 73.
………… are known to often open a new market to consumers based on major innovation.
(A) Late Followers
(B) Market Pioneers
(C) Close Followers
(D) All of the above
Answer:
(B) Market Pioneers

Question 74.
According to Lieberman and Montgomery who have the first-mover advantage?
(A) Passionate
(B) Followers
(C) Pioneers
(D) Seller
Answer:
(C) Pioneers

Question 75.
Technological Leadership means –
(A) Gaining an advantage through re-search and development.
(B) Acquiring scarce assets within a certain market.
(C) Allowing pre-existing information to be used.
(D) Bearing in mind customer preference
Answer:
(A) Gaining an advantage through research and development.

Question 76.
Human Resource strategy is that part of management which is –
(A) Concerned with how people at work use the various resources available in organization.
(B) Concerned with people at work and with their relationship with an enterprise.
(C) Concerned with how manger effectively use the various resources available in organization.
(D) Concerned with how manger effectively control the people in organization.
Answer:
(B) Concerned with people at work and with their relationship with an enterprise.

Question 77.
Human resource strategy is concerned with the ……………. employed in an organization.
(A) Resources
(B) People
(C) Assets
(D) All of the above
Answer:
(B) People

Question 78.
Which of the following activity is not included in human resource management?
(A) Training and development
(B) Appraisal of performance of employees
(C) Resistance management
(D) Motivation of workforce
Answer:
(C) Resistance management

Question 79.
The human resource management functions aim at –
(A) Ensuring that the human resources possess adequate capital, tool, equipment and material to perform the job successfully
(B) Helping the organization deal with its employees in different stages of employment
(C) Improving an organization’s credit-worthiness among financial institutions
(D) None of the above
Answer:
(B) Helping the organization deal with its employees in different stages of employment

Question 80.
Which of the following statement is true?
(1) Human resource management aids in strategic management.
(2) The human resource management helps the organization to effectively deal with the external environmental challenges.
Select the correct answer from the options given below.
(A) (1) only
(B) (2) only
(C) Both (1) and (2)
(D) Neither (1) nor (2)
Answer:
(C) Both (1) and (2)

Question 81.
Prominent area where Human Resource Manager can play a strategic role –
(A) Providing purposeful direction
(B) Building core competency
(C) Creating competitive advantage
(D) All of the above
Answer:
(D) All of the above

Question 82.
Prominent area where Human Resource Manager can play a strategic role –
(A) Managing workforce diversity
(B) Empowerment of human resources
(C) Development of works ethic and culture
(D) All of the above
Answer:
(D) All of the above

Question 83.
In relation Human Resource management, ‘Empowerment’ means –
(A) Accomplishments rather than active
(B) Management of diverse workforce
(C) Authorizing every member of an organization to take up his own destiny realizing his full potential.
(D) All of the above
Answer:
(C) Authorizing every member of an organization to take up his own destiny realizing his full potential.

Question 84.
Restructuring Strategies relating to Human Resource includes –
(A) Providing the current staff with training and development opportunities to encompass new roles in the organization
(B) Reducing staff, regrouping tasks to create well-designed jobs, and re-organizing work groups to perform more efficiently.
(C) Outreaching to external individuals or organizations to complete certain tasks.
(D) Area of the employer-employee relationship in your organization deserves your attention.
Answer:
(B) Reducing staff, regrouping tasks to create well-designed jobs, and re-organizing work groups to perform more efficiently.

Question 85.
Retention Strategy relating to Human Resource includes –
(A) Every area of the employer employee relationship in your organization deserves your attention.
(B) Providing the current staff with training and development opportunities to encompass new roles in the organization
(C) Collaborating with other organizations to learn from how others do things, allow employees to gain skills and knowledge not previously available in their own organization.
(D) None of the above
Answer:
(A) Every area of the employer employee relationship in your organization deserves your attention.

Question 86.
Which of the following cannot be classified as Business Strategies –
(A) Differentiation Strategy
(B) Delivery Strategy
(C) Cost Leadership Strategy
(D) Market Segmentation Strategy
Answer:
(B) Delivery Strategy

Question 87.
Under a ………. the company tries to be different and unique from its competitors.
(A) Low Cost Strategy
(B) Product Mix Strategy
(C) Differentiation strategy
(D) Quality Strategy
Answer:
(C) Differentiation strategy

Question 88.
Under a cost leadership strategy –
(A) The company divides the market according cost associated with marketing.
(B) The company tries to reduce its cost of production.
(C) The company sells its product below cost.
(D) The company reduces cost by scarifying quality.
Answer:
(B) The company tries to reduce its cost of production.

Question 89.
Under , the company produces and sells high-quality goods and services.
(A) Profit strategy
(B) Quality strategy
(C) Delivery Strategy
(D) Quantity Strategy
Answer:
(B) Quality strategy

Question 90.
Under eco-friendly strategy –
(A) The company keeps friendly approach with its customers.
(B) The company keeps friendly approach with its customers and sup-pliers.
(C) The company produces and sells agricultural products.
(D) The company produces and sells environment-friendly products also called as Green Products.
Answer:
(D) The company produces and sells environment-friendly products also called as Green Products.

Question 91.
In …….. importance is given to speed and reliability.
(A) Flexible response strategy
(B) Service Strategy
(C) Response strategy
(D) Low Cost Strategy
Answer:
(A) Flexible response strategy

Question 92.
Purpose of supply chain management is –
(A) Provide customer satisfaction
(B) Improve quality of a product
(C) Integrating supply and demand management
(D) Increase production
Answer:
(C) Integrating supply and demand management

Question 93.
The term supply chain refers to the linkages between –
(A) Seller, debtor and creditor
(B) Issuer, investor and broker
(C) Suppliers, manufacturers and customers.
(D) Purchaser and supplier
Answer:
(C) Suppliers, manufacturers and customers.

Question 94.
………. is an extension of …………..
(A) Supply chain management; logistic management.
(B) Logistic management; Supply chain management; logistic management
(C) Supply chain management; purchase management
(D) Purchase management; Logistic management
Answer:
(A) Supply chain management; logistic management.

Question 95.
Which of the following statement is true?
1. Logistic Management is an extension of Supply Chain Management.
2. Supply chain management is a tool of business transformation and involves delivering the right product at the right time to the right place and at the right price.
Select the correct answer from the options given below.
(A) 2 only
(B) 1 only
(C) Both 1 and 2
(D) Neither 1 nor 2
Answer:
(A) 2 only

Question 96.
Inbound and Outbound logistics” are related to:
(A) Supply Chain Management
(B) Logistics Management
(C) Value Chain Analysis
(D) All of the above
Answer:
(D) All of the above

Question 97.
Geographical Diversification, Product diversification and Entry Mode are the domains of:
(A) Functional Strategy
(B) Business Strategy
(C) Corporate Strategy
(D) All of the Above
Answer:
(C) Corporate Strategy

Question 98.
An advertisement says, ‘Have Roohafza with milk and lassi too’. Which strategy is the company trying to use:
(A) Market Development
(B) Product Development
(C) Market Penetration
(D) All of the above
Answer:
(C) Market Penetration

Question 99.
A tool by which management identifies and evaluates the various businesses that make up a company is termed as:
(A) Value Chain Analysis
(B) Portfolio Analysis
(C) Competition Analysis
(D) Strategic Analysis
Answer:
(B) Portfolio Analysis

Question 100.
A campaign advocating the message of ‘SAVE WATER’ is:
(A) Services Marketing
(B) Holistic marketing
(C) Social Marketing
(D) Direct Marketing
Answer:
(C) Social Marketing