Media Convergence Meaning, Benefits and Examples | Types of Media Convergence

Media Convergence

Media Convergence Definition: Up to the time is the media world as it has maximum impact on our society and brought significant changes in our lifestyle. Media is all about entertainment and information from around the world. It has even brought significant changes in the career of people. Media is not limited to a single device or platform. It is the combination of mass communication outlets, including the internet, television, mobile phones, newspaper, radio, and many other portable devices.

The technological world’s advancement in our lifestyle with computer networking, media content, and information technology is Media Convergence. The media industry is successful because it is grappling up with good time and brought compromising future. Media convergence aims to bring up a highly successful media world by shifting to digital platforms, high-speed computer networks, and good internet speed.

The blog below is to describes the basic concepts followed in Media Convergence and its counterparts, Importance of Media Convergence. More to know:

How Will You Define Media Convergence?

Suppose you have enough information; you need to broadcast it to different people. It is media convergence that will bring up new opportunities to provide knowledge to the world. When information combined with communication channels, computer networks, and media contents combine, it forms Media Convergence.

This digitizing world has brought up 3 C’s together, which precisely define the term. It is:

  • Computing
  • Communication
  • Content

Internet is the basic demand for three of them to work side by side. These three C’s are responsible for bringing up the resulting digitization of media.

What are the Different Examples of Media Convergence?

Media Convergence Examples: Media around you in the contemporary is all consequences of Media Convergence. You have smartphones in your hands. It is a combination of a camera; you can listen to music, surf the internet on the browser, read a soft copy of books, and much more. It is the first example that comes to your mind after you listen to the word Media merging.

Now think about the radio. Before this present world, radios were limited to your houses. But advancement in networking, i.e. internet, has brought a new concept of Online Radio. Another basic example of media merging is a crowd of people moving together. They move and share information.

Next comes the concept of websites and apps. A single website offers your various services. At one platform, you have different choices to make. Similarly, an app works. It offers a good platform for you to connect with the internet and run them.

Media Convergence Benefits

Media Convergence Benefits

The media is seeking our attention every day. Different converging platforms have even made it quick for us to deal with the problems we face. Your electronic gadgets are flooded with information today. There is no end to your learning. Below are the basic advantages that Media Convergence has brought for us:

  • Availability of news and good content is the basic advantage of media convergence. It has brought a 360-degree change in the traditional and new world.
  • You have a platform where you can frequently search for target audiences and produce content accordingly. This helps to integrate the audience at the global level.
  • Presently, audiences are also creators. They post on social media and create memes. With this, they attract an audience throughout the world.
  • Media Merging has brought a change in the thoughts of people in consuming media. It has efficiently overcome the limitations of traditional media.

Explain Various Types of Media Convergence

Media Convergence is a huge term in itself. It has brought up changes in the entire world in industry, technological, political, and textual worlds. However, the basic decision is :

  • Economic Convergence
  • Technological Convergence
  • Cultural Convergence

Economic Convergence

Countries face major challenges when it comes to the economy. It is even more difficult for a developing country like India to raise GDP in a go. However, with the concept of Economic media convergence, a company can bring employment to a large interested group. Also, the same company can be the reason for meeting the basic demands of the people. All this ensures to bring up good norms of GDP.

Some Key Points on Economic Convergence

  • Selling and purchase of the right product have become easy with this digitizing platform of media convergence.
  •  The entertainment industry has come up together and brought new services for you on a single platform.

Technological Convergence

Different platforms of technology have come up together to form media convergence. New technology is efficiently built to take new past technology. New technology also performs the same task but consumes less time and produces efficient results. One basic example is the convergence of hard copies of books into PDFs and e-books. You can view them whenever you like through your portable devices like mobile phones.

Some keys points on Technological Convergence:

  • With new emerging technologies, you can perform your previous task very efficiently in less time. This is what advancement we call in the present world.
  • You are to perform your task in less time, which has improved your tendency to work on a job.

Cultural Convergence

It can be best explained by adopting one culture by two or more people as they give rise to new traits. It can be best described with the help of traits possessed by two people. One is weak, and another is good at the same task. However, the similarities between the two will only be displayed as dominant traits. It is also known as Acculturation.

Another term that best explains Cultural Convergence is Assimilation. It is defined when weak section traits are completely erased, and only dominant traits are followed. One such example is the native language is not spoken these days that was first followed in past centuries.

Media Convergence Types

Why is it important to have Media Convergence?

Though Media Convergence has its advantages, why do you feel it an essential aspect of your life? It is a way you get tons of entertainment, information, and content on a single platform. Our life seems to be incomplete if you don’t have smartphones with you. Media merging is the reason for an immediate change in the world over the past few years.

The below points precisely explain why Media Convergence is an important aspect of our day-to-day life.

  • You got a new platform for learning, getting information, and a new way to communicate with the people sitting around the world.
  • You have portable devices flooded with information with you. You can reach content at any time you want. News organization does not rely on television and newspapers anymore.
  • Media merging has given birth to many new terms, including podcasts, news feeds, portals, websites, internet running applications, and blogging.
  • You have endless opportunities with you to create and post whatever you like. You are the audience as well as the creator of your content and gain identity throughout the world.

Also, See: Types of Mass Media

Explain 3 C’s Concept in Media Convergence

As explained above, media convergence is nothing if you don’t have the concept of 3 C’s with you. It defines:

  • Communicating
  • Content
  • Computing

These are the results of digitization and the reason why the internet became popular in the present times. When we put these 3 C’s together, we have content that we spread through communication. Communication is possible with good computer networking.

How Media Convergence Brought up Good Times for Your Career?

Media Convergence needs advancements over time. Thus it has brought good career opportunities where people earn millions. If you are too planning your career on the same platform, you have to gain a media degree. Below are the opportunities available for you with media convergence in Journalsim:

  • Editors
  • Illustrator
  • Reporters
  • Cartoonists
  • Travel Journalism
  • Critics
  • Columnists
  • News Analysts
  • Correspondents
  • Proofreaders
  • Staff or Freelance Writers
  • Photojournalists

Media Convergence Examples

FAQ’s on Media Convergence

Question 1.
What are the major changes brought by Media Convergence?

Before the concept of media merging arrived, the three C’s worked alone. The 3 C’s has brought digitisation of the modern world with the help of the internet. The merging of media has brought a change in the establishment of services, industries, and work practices.

Question 2.
Why is Media Convergence an important aspect of your daily life?

It is not merging different technologies as one but also introducing new concepts in your life. Media convergence is an important part of our daily lives and made our work life easier than the traditional approach. Information gathering is now an easy and minutes process.

Question 3.
How media convergence brought a change in our mind of consuming media?

Media convergence aims to deliver information in minutes. Presently, audiences are also co-creator of the information and content to be delivered throughout the world. It has improved our way of communicating with others and interact with them.

Question 4.
How will you define convergence in mass media?

Your smartphone is the consequence of media merging. Before this, you followed the traditional approach of watching television, listening to the radio, printing, etc. But with the concept of media convergence, all such options are available within your portable devices as your smartphone is. The merging of media as a single platform has overcome the traditional definition of media-consuming.

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Types of Mass Media | Courses Available, Careers, Role, Classification and Types of Media

Types of Mass Media

Types of Mass Media: Media is the communication tools or outlets used to deliver and store data or information. Media refers to the mass media communications industry’s components like publishing, cinema, broadcasting, print media, photography, news media, advertising, and digital media.

Through mass media communications, data and information can be transferred quickly to many people who usually stay far away from information sources. In this modern age, mass communication is being used to disperse information at a fast speed. This article will learn about the different variety of mass media and how it influences everyone.

What is Mass Media?

Mass media allude to technology that is intended to reach a huge mass of audiences. For example: where does one go if they want to hear their favourite song, watch their favourite show or see the latest events that are taking place anywhere in the world? They most likely turn on their computers, radio or television. Most of the general audiences used to get their information and news from is considered mass media.

Mass media is the basic means of communication used to reach vast general audiences. The general audience usually depends on the mass media to provide information about social issues, news in pop culture, entertainment and political issues.

Some of the most common types of mass media communication are films, television, public relations, journalism, social media, radio, books, newspaper, journals, magazines, audio media like podcasts and community radio, photography, interactive media like video games, websites, digital ads, etc.

Benefits of Mass Media

Mass Media Benefits

Mass media is very beneficial in the contemporary world. Different types of mass media have different benefits like:

  1. It Helps In Businesses’ Growth: Everyone knows no business will spread and be well-known without marketing and advertising. With the mass media’s business media communication, businesses can reach potential clients and consumers more speedily and easily than ever possible before. This helps keep our financial system going.
  2. It Helps Those People Who Are Unable To Speak Due To Various Situation: From social media allowing an individual’s thoughts to go viral and spur all over the world to reporters bringing us, the global public, stories of individuals in difficult situations, mass media can lift a single voice that would otherwise have gone unheard.
  3. It Keeps Us Connected With The World Around: One could live their entire life, not knowing about the world outside of their village before mass media was introduced. Now, all of us are connected, and this is a very good thing. For example, when a calamity occurs, people worldwide hear about it within a few moments and can send help immediately to the people in need. Without mass media, we would have less ability to understand how everyone is connected and how everyone needs each other.
  4. It Can Spread Culture And Art: One can learn about the particularities of any culture far removed from their own culture or see all of the worlds’ artistic masterpieces through the Internet. Moreover, numerous radio and TV programs dedicate themselves to exploring the world, offering us the chance to discover new ideas and things and enlighten ourselves during that process.

Despite all these benefits, there are various drawbacks of mass media, such as it can overtake personal connections. Mass media can be used for hate and disinformation. It can empower the already powerful, and it can also homogenize culture.

Mass Media Examples

Some of the most common modes of mass media communication are radio, television, digital media, social media, the Internet, magazines, newspapers etc. Although previously television and radio were the only sources, with the developing technology, the modes of staying up-to-date about all the happenings around us have also expanded and updated.

Mass Media Features

Some of the features of Mass media are given below:

  • Mass media consists of both institutional and technical production and distribution; This is proved throughout the bygone days of mass media, from print to the Internet, each appropriate for commercial utility.
  • Mass media includes the commodification of symbolic forms. As the production of materials depends on its ability to produce and sell large amounts of the work like newspaper depends on their space and radio stations depends on their time sold to advertisements.
  • Mass media differentiates contexts between the reception and production of information.
  • Mass media’s reach to those who are removed in time and space in comparison to the producers.
  • Mass media also distributes information and is a ‘one to many’ form of communication where products are mass-produced and distributed to many audiences.

Role of Mass Media

Mass media, nowadays, has a huge significance in modern society. Whether written, spoken or broadcast, all types of mass media communication reach a vast audience and thus creates a massive impact. Mass media do not exist for a single purpose. With its development and evolution, the role it plays in our lives has also increased very much. Some of the important functions of mass media are given below:

  • Correlation: This refers to how the mass media presents facts that we use to go along the world.
  • Surveillance: Surveillance serves as the eyes and ears for those individuals who seek information about our world.
  • Entertainment: Media outlets like TMZ, People magazine and various blogs keep consumers or the public up to date with their favourite celebrities.
  • Mobilization: With immediate access to information and media, anyone can collectively witness the same events in real-time somewhere different.
  • Sensationalization: When the mass media puts forward the most sensational messages to fascinate customers.
  • Validation: mass media communication functions to authenticate the status and norms of particular individuals, organizations, movements or products.
  • Transmission: Mass media communication is a sort of transportation that sends out cultural rules, habits, norms and values.
  • Mass media also acts as a platform that brings people together.

Features of Mass Media

Classification of Mass Media

Mass media communication has significantly evolved. The newspaper is the oldest platform for mass media communication. For a long period, the public depended on journalists and writers of the local newspapers to supply them with the latest news in current ongoings.

The main classifications of Mass Media are given below:

  • Print Media
  • Internet/ Digital media
  • Broadcasting/ Electronic media
  • Traditional media
  • Transit Media
  • Outdoor media

Print Media

Print Media is a method for mass media communication in the form of printed distributions. It contains papers, magazines, booklets, books, leaflets, diaries, and periodicals. It is an unfathomably significant piece of the showcasing blend. It can help organizations withdraw in their intended interest groups and stretch out their compass to likely clients by putting resources into it.

Print media has a higher number of viewing and can hold readers attention. We see that when uses electronic media, they avoid ads at any cost. In contrast, print media encourages ads as most print readers are motivated to take action after viewing newspaper or magazine ads.

Types of Print Media

  • Newspaper (such as tabloid and broadsheets)
  • Journals
  • Brochures, pamphlets and leaflets
  • Books, Comics and Novels
  • Periodicals, magazines and newsletters (specific interest wise or general)

Internet/ Digital Media

Digital media is any media that utilizes electronic gadgets for distribution. This type of media can be made, seen, adjusted and appropriated using electronic gadgets. Digital media is ordinarily utilized programming, computer games, recordings, sites, web-based media, and web-based promoting. Even though digital media is essential for our traditional culture, entrepreneurs get themselves awkward about replacing their paper and promoting digital advertising.

In any case, with the steady moves in innovation, one can’t deny the impact that digital media has taken over our lifestyle. It changes how we teach, engage, distribute and associate with each other consistently. Also, digital media pushes the business world out of the modern age and into the data age because of this impact. Strategies are being acclimated to fit an advanced technique. We’re done composing things with pens on paper, however, rather conveying through digital gadgets.

Types of Digital media:

  • Social networking sites and Social Media
  • Virtual Reality and Virtual World
  • Websites
  • Digital Video games
  • Emails
  • Human-computer interface
  • IPTV (Internet Protocol Television)
  • M-commerce and E-commerce
  • Webcast and Podcast
  • Computer Animation
  • Vlogging and Blogging
  • Digital Videos
  • E-books and E-forums

Broadcasting/ Electronic Media

Electronic media is the media that an individual can share on any electronic gadget for the public seeing; unlike static media (Printing), electronic media is communicated to the more extensive area. Instances of Electronic media are things like the TV, the radio, or the wide web.

The motivation behind utilizing electronic media can be for some reasons; one reason is that you can utilize it to showcase yourself and whatever else from organizations to items, etc. Electronic media is a productive method to impart to each other, either by utilizing media gadgets and organizations or online media sources, for example, Television or the Internet. There are a couple of the numerous ways you can utilize Electronic media for your potential benefit.

Types of Electronic Media

  • Radio (AM, FM, Satellite, Pirate Radio and Terrestrial Radio)
  • Television
  • Video Games
  • Motion Picture/ Film/ Movie
  • Audio Recording and Reproduction
  • Traditional Telephone

Traditional Media

Indeed, even today, you will discover towns where there could be no appropriate power. Individuals in such places probably won’t have the option to see TV or access the web. Likewise, illiterate individuals won’t understand papers or magazines. Nonetheless, this doesn’t mean they don’t communicate. They have likewise evolved unique methods of correspondence relying on the neighbourhood language and culture.

The non-electronic mediums which fill in as a component of our way of life and as vehicles of sending convention starting with one age then onto the next age are called traditional media.

Traditional media comes in various structures and is known by various names in various districts of the country. For example, in Andhra Pradesh, ‘Janapadam’ demonstrates a town and ‘Janapadulu’ signifies residents. The society artistic expressions of towns, all in all, are known as ‘JanapadaKalalu’. Essentially Lok Natya or Lok Geet signifies ‘individuals’ dance’ or ‘individuals’ melody’. There are numerous different types of social expressions in different conditions of India. These are utilized as ‘Jan Madhyamas’i.e ‘individuals’ media’. These structures address the concerned individuals by briefly looking at their style, discourse, music, dance, dress, conduct, and so forth.

Traditional instruments of correspondence are created from the convictions, customs, and ceremonies rehearsed by individuals. These are old and profound established.

One quality of traditional media is that it requires an enormous publicizing spending plan. Hence, and in light of the rising ubiquity of new media, organizations are beginning to broaden their showcasing methodologies to incorporate less traditional mediums.

Types of Traditional Media

  • Rural Radio
  • Folk songs and music
  • Announcements made by beating drums
  • Folk dances
  • Fairs and Festivals
  • Motifs and Symbols
  • Storytelling
  • Theatre, Folktales and Drama
  • Shadow Puppetry and String Puppetry
  • Nautanki
  • Painting, Inscriptions, Stupas, Sculptures and Statues
  • Storytelling.

Transit Media

Transit media alludes to publicizing put in, on, or around public transportation methods: transports, trams, and taxicabs, just as at transport, train, and metro stations. Transit media can be an extraordinary method to contact a truly different crowd: families venturing out to childcare, experts going to work, sightseers exploring another town, or even understudies advancing toward a nearby coffeehouse.

Like any publicizing type, transit media accompanies some specific focal points just as entanglements to stay away from. In the following segment, we’ll investigate the two sides of the travel media coin.

Types of Transit Media:

  • Taxi Advertising
  • Railway Advertising
  • Transit Shelter Advertising
  • Bus Advertising.

Outdoor Media

Outside or out of home, publicizing incorporates any sort of advertising done outside to catch individuals’ eye. The most famous organization is board publicizing; however, there is a scope of different alternatives, large numbers currently brag digital parts.

The subtleties of outdoor marketing extend the meaning of this arrangement to incorporate an entire pack of things you may never have even thought of:

  • Experiential marketing
  • Vehicles marked with sponsor logos and symbolism
  • Advertisements in transport covers or on park seats
  • Advertisements in cinemas before you watch your film

The rundown continues endlessly. Nowadays, you can locate a vast number of outside advertisements, which carries us to section two of our initial inquiry.

Types of Outdoor Media

  • Signs and Placards
  • Skywriting, Blimps
  • Wallscape
  • Inflatable Billboards
  • Billboards or Bulletins
  • compare marketing
  • Posters
  • Banner
  • Mobile Billboards
  • Lampost banners

Careers in Mass Media Communication

As it is one of the most uprising careers in the digital, there are various job profiles under this career, such as:

  • Filmmaker
  • Radio Jockey
  • Painter/ Virtual Artist
  • Journalist
  • Content Writer
  • Social Media Manager
  • Cinematographer
  • Actor/ Anchor
  • Web Designer etc.

Mass Communication Courses Available

Mass media communication is evolving as one of the most well-known disciplines in the digital age. There are various diplomas, bachelor’s and master’s courses that are offered in this specialization. Some of the mass communication courses that are available:

  • Diploma in Journalism and Mass communication (Duration 2 years)
  • Bachelor of Mass Communication (Duration 3 years)
  • Diploma in Media Studies (Duration 2 years)
  • BA Journalism and Mass Communication (Duration 3 years)
  • Bachelor of Arts in Corporate Communication (Duration 3 years)
  • MA in Mass Communication (Duration 2 years)
  • MA in Journalism and Mass communication (Duration 2 years)
  • PG Diploma in Journalism and Mass Communication (Duration 2 years)
  • PG Diploma in TV Journalism and Communication (Duration 1-2 years)

FAQ’s on Types of Mass Media

Question 1.
What is the major role of mass media?

The main role of mass media is to communicate with the general audiences.

Question 2.
What does the mass media have a major influence on?</st

The mass media have a major influence on the general public.

Question 3.
What is the most popular and common type of mass media used nowadays?

The Internet is the most popular and common type of mass media used nowadays.

Question 4.
What role does mass media play in the campaign and election and other government activities?

Mass media plays a significant role in campaign and election as well as in other government activities, including:

  • Providing a platform to the public and political parties as media provides an outlet for candidates and political parties to communicate their messages to the public and for the public to express their views about the political parties and candidates.
  • Informing the public: The media report news and data to the general audiences.
  • Serves as a watchdog: the media functions to guard the public against corrupt or incompetent political officials by exposing unethical or illegal to the public.
  • Functioning as a public educator: the media inform and educate the audience on how to best exercise their democratic rights as citizens.
  • Allowing voice to the public: the media provides an open forum for public debate and discussion.

Question 5.
How does new media (including Internet and digital-based forms of mass media) influence people’s political attitudes?

The new media provides easier and cheaper ways to influence people’s attitudes. Digital and electronic-based mass communication, including social media, influences and shapes people’s political attitudes through instant connection, news that people can choose, sharing, liking and donating.

Mass media communication opportunities are endless and uncountable as it is an exciting career for the future and is very profitable as well.