An advertisement for the classified columns in a newspaper should be brief as the price to be paid for the advertisement very much depends on the space taken.
An advertisement is a kind of public announcement asking for or offering services or buying and selling property, goods etc. or giving information about missing persons, pets etc. It is a potent medium deliberately used to influence the minds, tastes and even motives of the masses. It is an announcement made through a popular medium to target a large number of people.
Basic English Grammar rules can be tricky. In this article, we’ll get you started with the basics of sentence structure, punctuation, parts of speech, and more.
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Newspapers, magazines, TV, radio, cinema, leaflets, pamphlets etc. are extensively used for such purposes. The content is brief, words limited and sentences not necessarily grammatically correct. Information in digital, abbreviated and short form is acceptable. However, the brief description of the product or services advertised and contact address must be there. There are two basic types of advertisements (ads) in the newspaper.
Advertisement Writing Class 12 Format, Examples
♦ There are two kinds of advertisements:
- Classified Advertisements
- Commercial Advertisements
♦ Classified Advertisements:
You come across classified advertisements in the columns of newspapers and magazines. It
is categorized in separate columns, occupies less space and is more economical. Important features of classified advertisements are:
- Written in short phrases and words.
- Simple, concise, and to the point.
- Comprehensive, yet must include all-important matter.
- Give all necessary details in points using commas.
- Clearly state the category at the top. E.g.: For Sale, To-Let, Situations Wanted/Vacant, Bride/Bridegroom Wanted, Lost And Found/ Missing, Travels & Tour, Sad Demise, etc.
- Give contact address, name, and telephone number
- Put the matter in a box.
♦ Commercial Advertisements:
♦ Commercial or Display Advertisements
It usually appears adjacent to editorial content (articles), although sometimes a bunch of display advertisements may appear together on a page with no articles. It is designed for commercial purposes.
It has more space and is visually attractive. Catchy slogans, discounts, colourful language, and varying font size or shape add to its lucid and appealing overall arrangement, contact, details, issued by.
Advertisement Writing Sample Example With Answers for Class 12 CBSE
You are setting up a showroom for garments. You need smart and trained staff to run the showroom. Draft a suitable advertisement in not more than 50 words to be printed in News Today, for a walk-in-interview for the various posts.
A travel agency wants office assistants. Draft an advertisement in about 50 words for the classified columns of Bharat Times.
(a) ……………………………………
(b) …………………………………… travel agency. (c) …………………………………… pleasing personality, computer literate. Age below 30 years. (d) ………………………………….. . Salary (e) ………………………………….. . Contact Birla Travels, D 56, Nehru Place, New Delhi. (f) ……………………………………
Answer:
(a) Situation Vacant
(b) WANTED office assistant for a
(c) Minimum graduate, fluent in English with
(d) Experience 0-1 year.
(e) commensurate with competence and experience.
(f) Please come in person with a resume.
Advertisement Writing Practice Example for Class 12 CBSE
1 You are Manisha of 10, Rajaji Nagar, Bangalore. You want a music teacher for your son who is a class 10 student. Draft a suitable advertisement in not more than 50 words stating your requirements.
2 AK International School is looking for a receptionist for the school. Write an advertisement on behalf of the administrative officer in the classified columns of the local newspaper giving necessary details. Draft the advertisement in not more than 50 words.
3 You are Sumita/Rajan running a telephone booth in Central Market, Bhopal. Give a suitable advertisement in the “Situations Vacant column of Bhopal Times for an assistant offering attractive remuneration. (50 words)
4 You are the General Manager of Primrose Software Solutions, Agra Cantt, Agra. You need faculty members for your centre with knowledge of e-commerce. Draft an advertisement to be published in The News Express under the classified columns. (50 words)
5 You are Mohan of Raja Ki Mandi, Agra. You want a dance teacher for your younger sister. Write an advertisement to be published in the classified columns of a local paper. (50 words)
6 Shankar Electronics, Manipur, a leading electronic outlet, requires a sales manager for marketing its products. Draft an advertisement in not more than 50 words.
7 St Agnes Convent School, Bhopal, requires senior teachers in English and History and laboratory assistants for Physics and Biology laboratories. Draft an advertisement for a newspaper in not more than 50 words.
8 You are B.D. Mehta. You want a tutor for your eight-year-old daughter. Write an advertisement in the classified columns of a local newspaper, in not more than 50 words.
2. Situations Wanted
The important points for this type of advertisement are:
- include personal details such as qualification and experience
- indicate age and sex of the candidate
- any other details are optional and can also be included
- indicate preferences such as type of job, area, locality
- indicate expected pay scale and perks
- provide contact address and phone number
Sample Advertisement Exercises With Answers
You are an electrical engineer in need of a job in or around Mumbai. Write an advertisement for publication in the local daily.
Richa Singh of 9/B, Hissar, Haryana, a qualified and experienced architect, requires a job. Complete the advertisement she places in the classified columns of News Tribune in not more than 50 words.
Situations Wanted
(a) …………………………………… (b) …………………………………… for a (c) …………………………………… (d) …………………………………… in or around Hissar. Salary/perks (f) ………………………………….. .
Answer:
(a) REQUIRED
(b) A suitable position
(c) qualified architect with 5 years experience.
(d) Advertiser is interested in a position
(e) negotiable.
(f) Contact: Richa Singh, 9/B, Hissar, Haryana
Sample Advertisement Practice Exercises
9 You are a computer engineer in need of a job in Manali. Draft an advertisement for an Indian Gazette classified columns, giving your qualification and experience. (50 words)
10 An English postgraduate seeks a job in an advertising agency in Kolkata. Draft an advertisement for The Spokesperson classified columns, giving his qualification and experience. (50 words)
11 You are Urmilla of 8, Railway Colony, Siliguri. You have 4 years of experience as an athletic coach with the Indian Railways. You now want to settle in Bhopal due to family commitments. Draft an advertisement for The News Heralder for a similar job opening in Bhopal. (50 words)
12 You have retired recently from service as a senior officer with the Delhi Jal Board. You wish for a suitable placement in the private sector. Draft an advertisement for the classified columns of a national daily newspaper. (50 words)
13 You are an MBA graduate working as a Marketing Chief with an industrial house selling lighting products, consumables and non-consumables. You are looking for a change of job. Draft an advertisement for the classified columns of Indian Chronicle. (50 words)
3. Sale and Purchase of Property/Vehicles/Goods, etc.
The important points for this type are:
- preferably begin with the words Sale/Purchase or Available/Wanted
- state the type of accommodation/vehicles/goods in question
- give a brief physical description, contact details, price, etc.
(a) Property – Sale and Purchase
The important points in this type are:
- heading
- include size, floor, number of rooms, whether it is a flat/bungalow
- for offices – covered area/carpet area; suitable for bank/MNC, etc.
- fixtures and fittings
- location and surroundings
- facilities – power connection, telephone connection, parking, washrooms/toilets, proximity to business/shopping area.
Advertisement Sample Example With Answer for Class 12 CBSE
Geeta Trehan, 19-C, Mapusa, Goa, wishes to sell her house as she is migrating to Australia. Draft an advertisement for her for publication in the ‘For Sale’ section of the newspaper.
Tanushree Bajaj, who was recently allotted a plot in Shimla, would like to sell it. Draft an advertisement for her for the classified columns of Hindustan Times.
(a) …………………………………… (b) …………………………………… in residential area. 200 (c) …………………………………… Ideal location, (d) …………………………………… Park facing. (e) ………………………………….. . Contact (f) …………………………………… on week days only between 10 a.m. and 7 p.m. Phone 2678543.
Answer:
(a) FOR SALE
(b) PLOT in Shimla
(c) sq. yds.
(d) comer plot.
(e) New allotment
(f) Tanushree Bajaj, 3, Vasant Marg, Vasant Vihar, New Delhi
Advertisement Practice Example for Class 12 CBSE
14 You want to sell your newly built flat. Draft a suitable advertisement in not more than 50 words to be inserted in the classified columns of Times Today giving all the necessary details. You are Kavya Vaid, 34, Lodhi Estate, Pune.
15 You propose to sell your flat as you are going abroad. Draft an advertisement for it to be published in the classified columns of News of India, New Delhi. (50 words)
16 You have a commercial flat suitable for an office/bank. You wish to rent it out. Draft an advertisement to be published in The Property News, New Delhi, under the classified columns in not more than 50 words.
17 You have recently shifted to Munnar and would like to purchase a flat. Draft an advertisement for it to be published in News Today, Kerala, under the classifieds column, giving your preferences. (50 words)
18 You wish to open a showroom for India Communications and are looking for a suitable place to purchase. Draft an advertisement for it to be published in The Indian Chronicle, Ambala, under the classified columns, giving all relevant details. (50 words)
(b) Vehicles
The important points in this type are:
- heading
- make
- model/year of manufacture
- colour
- features/accessories fitted
- condition
- mileage
- ownership details
- kilometres run/done
- insurance details
- price expected
- contact details
Sample Advertisement
You plan to sell your old car. Draft a suitable advertisement in not more than 50 words to be inserted in a reputed national daily giving all necessary details of the car.
Amar of 18/237 B, Amira Kadal, Srinagar wants to sell his car and plans to buy a new one. Help him draft an advertisement for the sale of his old car to be placed in the classified columns of the Kashmir Daily.
(a) …………………………………… (b) …………………………………… 2002 Model, light blue car, (c) …………………………………… (d) ………………………………….. . New tyres and seat covers. (e) ………………………………….. . Only genuine buyers (f) ………………………………….. .
Answer:
(a) Vehicle for Sale
(b) Available for sale
(c) 12,000 Km single owner-driven,
(d) Kenwood stereo
(e) Expected price of 2.5 lakhs
(f) contact: Amar, 18/237 B, Amira Kadal, Srinagar
Practice Advertisement
19 You want to sell your car. Draft a suitable advertisement in not more than 50 words to be published in the classified columns of The Indian Reporter. Give necessary details of the car. You are Nishant/ Arunima, 224, Dharm Vihar, New Delhi.
20 You want to sell your car, as you are going abroad. You are Harish of No. 10, Kailashganj, Lucknow. Draft an advertisement to be published in the daily, Lucknow Today, under the classified columns. (50 words)
21 You want to sell your car as you are going abroad on an assignment. Draft a suitable advertisement to be published in the classified columns of The Indian Spokesperson, New Delhi. (50 words)
22 You want to sell your car as you are going to purchase a new car. Draft a suitable advertisement to be published in the classified columns of The Northern Chronicler, Chandigarh. (50 words)
23 You wish to buy a car. Draft an advertisement for it to be published in the Hindustan Herald, Bengaluru, under the classified columns giving your preferences. (50 words)
24 You wish to purchase a new motorcycle. Draft an advertisement for it to be published in The News-Today, Kolkata, under the classified columns giving your preferences. (50 words)
(c) Household goods
The important points for this type are:
- name of the item
- brand, model, year of manufacture
- condition
- contact address/phone number
Sample Advertisement
You are Jignesh/Jiya of 13, Vastrapur, Vadodra. You have been transferred to the Middle-East. You have a television and a washing machine to sell. Draft a suitable advertisement for publication in a local daily.
Mr Akshay Kapoor who is going abroad wants to sell his refrigerator, washing machine and TV. Help him draft an advertisement for the classified columns of a local newspaper.
(a) ……………………………….. (b) ……………………………….., imported, (c) ……………………………….., at (d) ……………………………….. double-door fridge 4001, (e) ……………………………….. , TV. (f) ………………………………. .
Contact Akshay Kapoor,
79/4 A, Sunder Nagar,
Ph. 09445632
Answer:
(a) FOR SALE
(b) Household equipment
(c) sparingly used
(d) reasonable prices
(e) fully automatic IFB washing machine
(f) Owner going abroad
Practice Advertisement
25 You are Ashoka/Ashita of Sitapur, Lucknow. You have got a foreign assignment and would be going abroad soon. You have a colour television set and a refrigerator to sell. Draft a suitable advertisement to be displayed on the housing society noticeboard. (50 words)
26 You are Guru/Garima Dutt and you wish to sell your washing machine. Draft an advertisement in not more than 50 words for the classified columns of a newspaper.
27 The New Zealand Embassy wishes to dispose of certain household items and furniture as the New Zealand Ambassador has been posted out. Draft a suitable advertisement for publication in The Times Today advertising the sale of goods. (50 words)
28 You deal in sale/purchase of second-hand electronic equipment. Draft a suitable advertisement for publication in The Heralder giving relevant details of goods you wish to purchase/sell. (50 words)
29 Mrs Rani Dutta finds herself unable to run her showrooms due to her growing years. She wishes to sell or lease the showrooms. Draft a suitable advertisement for publication in The News Express giving relevant details. (50 words)
4. To-Let
The important points of this type are:
- preferably begin with ‘Wanted’ or ‘Available’
- indicate the type of accommodation – number of bedrooms, size of rooms, bathrooms, etc.
- give a brief description – floor, porch, garage, store, lawn, garden
- indicate the direction/location: sun facing/park facing, well-lit, corner, proximity to market, school, etc.
- state the type of construction
- give details of water/electricity supply
- give preference of tenants – small family, company lease
- state the rent expected, other terms
- provide contact address/phone no.
Sample Advertisement
You are running a real estate agency in Ranchi. You have to write an advertisement for residential apartments available for rent. Draft the advertisement in not more than 50 words.
Shivani Bodh is running a paying guest accommodation for working women. She places an advertisement in the classified columns of a newspaper listing the facilities provided by her which include an attached bathroom, a separate entrance and a reasonable rent. Complete the following advertisement for her.
Paying Guest Accommodation
(a) …………………………… (b) …………………………… on a single/sharing basis. (c) ………………………….. . Ground floor (d) ………………………….. . Fully furnished rooms (e) …………………………… (f) ………………………….. .
Contact: Shivani Bodh,
A 90/I, Aleo, Manali.
Answer:
(a) AVAILABLE
(b) deluxe paying guest accommodation
(c) Suitable for working women
(d) with separate entrance
(e) with attached bath.
(f) Reasonable rent
Practice Advertisement
30 You want to let out a portion of your newly constructed independent house. Write an advertisement to be placed in the ‘To-Let’ classified column of your local daily. (50 words)
31 You have recently constructed a house with all the facilities in a posh area. You have decided to give it on rent. Draft a suitable advertisement for the ‘To-Let’ column of a local daily. Invent all the necessary details, including a contact address. (50 words)
32 You are Neeraj/Jyoti of 9, Akash Apartments, Jaipur. You wish to rent out a portion of your house. Draft an advertisement for the classified advertisements column giving details about the location, type of accommodation, rent expected, in not more than 50 words.
33 You are the Vice President (HR), New Star Infocom, Odisha. Write an advertisement to be published in the classified columns of a newspaper for suitable accommodation on rent to be used as a guesthouse for the company. (50 words)
34 You are the Regional Manager of a bank in Sikkim. As your bank is introducing 24-hour banking facility for its customers, some Automatic Teller Machines are being installed in certain localities. Write an advertisement to be published in the classified columns of a newspaper for suitable accommodations on rent to be used as ATM centres for the company. (50 words)
5. Business Proposals
The important points for this type are:
- indicate the name/nature of the organization
- specify the business that it deals in
- specify the requirements clearly
- provide a contact number/address
Sample Advertisement
A well-established marketing group, Business Today, is seeking agencies, franchisees and/or distributorship for the northern region. It places an advertisement in a leading daily. Draft the advertisement for them.
Tilak Enterprises has opened an outlet in Vishwas Nagar, Jodhpur. It sells reconditioned photocopiers, printers and fax machines at reasonable rates. Draft an advertisement for the classified columns of a local newspaper in not more than 50 words.
(a) ……………………………………. (b) ……………………………………. (c) ……………………………………. bulk quantity of perfectly (d) …………………………………… . Photocopiers, second-hand Computers (e) ……………………………………. Printing Machines & Fax Machines (f) …………………………………… .
Please contact: Tilak Enterprises,
Vishwas Nagar, Jodhpur.
Email: tkmachines@yahoo.com
Ph: 91-02086818440/Mobile: 9879574793
Answer:
(a) BUSINESS
(b) FOR SALE
(c) Available
(d) reconditioned
(e) previously used
(f) at cheapest rates.
Practice Advertisement
35 You are the Finance Manager, New India Insurance, Kolkata. Draft a suitable advertisement for the classified columns of a newspaper offering liberal loans to your prospective clients. (50 words)
36 You are the Director of a company providing security services to business establishments and other institutions. Draft an advertisement in not more than 50 words for the newspaper.
37 You are the General Manager of a reputed pharmaceutical company. You are seeking distributors and franchisees in the western part of the country. Draft an advertisement for a national daily. (50 words)
38 You are running a travel and tourism agency. Draft an advertisement to be published about it in a local daily giving all relevant details. (50 words)
39 Big Finance Company is offering car loans for the public. Draft an advertisement giving relevant details. (50 words)
6. Educational Institutions
The important points for this type are:
- name of the institution
- courses/classes offered
- eligibility criteria
- facilities
- fee
- last date for registration
- address/contact details
Sample Advertisement
Poonam Irengbam has to start her yoga centre for school children at her residence, 234, Khaknal. Draft an advertisement for the same to be published in a local daily giving all relevant details.
Your son, who is studying in Class XII and preparing for the IIT-JEE, has informed you that he requires : help in Physics. Complete the following advertisement for the classified column of a local newspaper asking for a Physics tutor. Do not exceed 50 words.
WANTED
(a) ……………………………………. (b) …………………………………… . Physics tutor for home tuition for a (c) …………………………………… . preparing for (d) ……………………………………. . Fees and timings (e) …………………………………… . Advertiser ready to pay well for (f) …………………………………… . Only experienced teachers.
Contact Ritu Taiwar,
67/4, Gompa Road
Answer:
(a) Urgently required
(b) A committed, result-oriented
(c) boy studying in Class XII
(d) IIT-JEE Entrance Examinations
(e) negotiable
(f) experienced tutor
Practice Advertisement
40 Mr Rao, of 43 Nehru Nagar, Chennai, a retired lecturer of Chemistry, is planning to start a coaching centre offering specialized guidance for competitive examinations. Draft a suitable advertisement in not more than 50 words giving necessary details.
41 You have recently started a centre for personality development for schoolchildren. Draft an advertisement about it to be published in a local daily giving all relevant details. (50 words)
42 You are running a coaching institute for foreign languages. Draft an advertisement giving relevant details. (50 words)
43 Chandni Rawat has started classes for medical entrance exams. She has to put an advertisement in the paper. Draft an advertisement giving relevant details. (50 words)
44 You have started an institute for teaching professional photography. Draft an advertisement for it to be published in a local daily giving all relevant details. (50 words)
45 Harsh Abraham has started hobby classes for teaching music and dance. Draft an advertisement for it to be published in a local daily giving all relevant details. (50 words)
46 Mr P.P. Kaistha wishes to engage a Maths tutor for his son studying in Class VII. Draft an advertisement to be published in a local daily giving all relevant details. (50 words)
47 You have recently started a coaching centre for yoga at Rajaji Nagar, Bangalore. Draft an advertisement in not more than 50 words to be published under the classified columns of your local newspaper.
7. Missing Persons/Pets
The important points of this type are:
- begin with the heading ‘Missing’
- give a brief physical description of:
- person
- name, age, height, complexion, built
- indicate reward if any
- identification marks
- clothes
- identifying features
- state missing from where/when
- provide a contact address and phone number
- pet
- name, breed, colour, fur, etc.
- identifying features
- state missing from where/when
- indicate reward, if any
- provide a contact address and phone number
Sample Advertisement
You had gone to the market that was very crowded and your 5-year-old son got lost in the crowd. He has been missing since then. Write an advertisement for the newspaper.
The Delhi Police have recovered the body of a young woman in the Buddha Garden. They have no proof of the victim’s identity. The police have issued an advertisement in the local newspaper asking for identification. Complete the following advertisement in not more than 50 words.
Appeal For Identification
(a) …………………………………. age 18 to 25 years, height 5”, round face, fair complexion, thin built; wearing pink shirt and blue jeans. (b) …………………………………. (c) …………………………………. injury mark on left temple. (d) …………………………………. about deceased (e) ………………………………… .
Police Station, Chanakyapuri
Tel.: 2321110
Answer:
(a) Dead body of unknown female
(b) Found in the Buddha Garden
(c) Victim bore
(d) Any person having any clue/information
(e) may kindly inform
Practice Advertisement
48. Your pet dog is untraceable since a week. Draft an advertisement for the newspaper giving the relevant details. (50 words)
49. Your younger 12-year-old brother has been missing for a month. Write an advertisement for the classified columns of a national daily in about 50 words, giving the relevant details.
50 While going for a walk in Rajouri Garden, you lost your little puppy. Write an advertisement for the classified columns of a local newspaper giving details, in about 50 words, about its age and other identifying features.
51. Your grandfather went out of the house two days ago and is missing since then. Draft an advertisement for the newspaper. (50 words)
52. Your son Suresh Singh has been reported missing from the Graphics Computer School. Draft an advertisement for the newspaper giving the relevant details.
8. Travels and Tours
The important points for this type are:
- begin with the phrase “Package Available
- write the name of the travel agency
- give details of the destination and duration
- provide the details of the package – boarding, lodging, sightseeing
- indicate the cost and special discount, if any
- 1give a contact address and phone number
Sample Advertisement
You are the proprietor of Raj Travels and have organized a 15-day tour of Europe for 35, 000, inclusive of two meals a day. Draft an advertisement for a national daily to draw people to it.
Adventure Travels arranges attractive, reasonably priced adventure and educational tours to various destinations in India and Europe for students. Complete their advertisement in the Travels and Tours section of the classified columns of a national daily in not more than 50 words.
Tours And Travels
Searching for (a) …………………………………. ADVENTURE TRAVELS (b) …………………………………., with 45 years of experience and schools and offices in more than 50 countries. Teachers and schools choose us (c) …………………………………. their fully accredited educational tour. Students love us (d) ………………………………… . And parents value us because our (e) ………………………………… .
Answer:
(a) affordable educational tours for students
(b) is the world leader in student travel
(c) because we help them plan
(d) because a global experience forever changes lives
(e) educational tours for students are very affordable
Practice Advertisement
53. You are the proprietor of a travel agency ‘Around the World’. Draft an advertisement for the classified columns of a national newspaper for an exciting tour to Europe for a fortnight. (50 words)
54. You are the General Manager of M/s Wonder Travels. You want to insert your advertisement in the classified columns because the holiday season is approaching and lots of people will like to go on guided tours. (50 words)
55. As a travel agent, draft a suitable advertisement offering an attractive package to Rajasthan. (50 words)
56. Stick Travels offers customized package tours where customers can decide mode of travel and duration of stay. Draft a suitable advertisement on behalf of Stick Travels for the classified columns of a newspaper in about 50 words.
9. Lost and Found
The important points of this type are:
- begin with ‘Lost’ or ‘Found’
- specify the item in question
- give a brief physical description of the object in question
- give details of when and where lost/found
- mention the reward (optional)
- give a contact address and phone number
Sample Advertisement
You have found a briefcase while travelling by the Rajdhani Express. Write an advertisement giving the description of the briefcase that may help in finding the owner.
Mr Sunil Gupta lost his passport while travelling in a bus from Sector 20 to Sector 14, Chandigarh. Draft an advertisement to be placed in the Lost and Found section of the classified columns of a newspaper in not more than 50 words.
(a) ………………………………… (b) …………………………………, Indian, No. A 320001 (c) ………………………………… on 1st May on PTC route (d) approximately 10 a.m. (e) ……………………………….. . Sunil Gupta, 3BC, Gautam Nagar, Chandigarh. Phone 6453890. (f) ……………………………….. .
Answer:
(a) LOST
(b) Passport
(c) in name of Sunil Gupta
(d) from Sector 20 to Sector 14, Chandigarh,
(e) Finder contact
(f) Suitable reward promised
Practice Advertisement
57 Kritika Thakur has lost her original school certificates in the Rajdhani Express while coming back from Mumbai. She decides to give an advertisement in the Lost and Found column of the newspaper. Draft this advertisement for her. (50 words)
58 You have found a briefcase in a bus to Ajmer. Write an advertisement for the Lost and Found column of the advertisement. (50 words)
59 You have lost your purse. Draft a suitable advertisement for the classified columns of the local daily giving all the relevant details. (50 words)
60 Mr S.S. Sandhu has lost his passport. Draft a suitable advertisement for the classified columns of the local daily giving all the relevant details. (50 words)
61 You have lost your wristwatch in a public park. Draft a suitable advertisement for the classified columns of the local daily giving all the relevant details. (50 words)
10. Pets and Livestock
The important points for this type are:
- begin with the words ‘Sale’ or ‘Purchase
- specify the animal/breed
- mention the pedigree/parentage
- give a brief physical description
- give details of vaccination given
- provide other details – training, qualities, etc.
- state the price expected
- give a contact address and phone number
Sample Advertisement
Sheenum Negi has six golden retriever pups for sale. She places an advertisement in the Kennels and Pets column giving details of breed, age, price, etc.
Practice Advertisement
62. You want to sell a pair of cows. Draft an advertisement giving suitable details in the Livestock column of the newspaper. (50 words)
63. You import dog and cat food from Britain for retail sale. Draft an advertisement giving suitable details in the Livestock column of the newspaper. (50 words)
64. You wish to buy an aquarium. Place an advertisement giving your requirements in the Pets column of the newspaper. (50 words)
11. Appeals
The important points of this type are:
- begin with ‘Appeal’ or ‘Help Required’
- specify the nature of the appeal
- give a brief description of problem
- specify the help required
- provide a contact address and phone number
Sample Appeal
Write an appeal inviting suitable donors to offer a kidney to save the life of a young man whose kidneys are badly damaged. Appeal to be published in a national daily.
Practice Appeal
65. The father of a 10-year-old child suffering from leukaemia does not have the money for treatment. Draft an appeal to be published in a newspaper on his behalf. (50 words)
66. Udaan is the main activity centre of a charitable trust Foundation for Spastic and Mentally Challenged Children. It helps and guides parents/guardians of children with CP, MR or autism regarding diagnosis and selection of special schools. The guidance includes trying to improve the quality of life of disabled children wherever possible. Draft an appeal to be published in a newspaper on their behalf asking for donations to their cause. (50 words)
67. The floods caused by Cyclone Aila have caused tremendous destruction. Design an appeal asking the citizens of India to donate generously to the Prime Minister’s National Relief Fund to alleviate the sufferings of the victims. (50 words)
Commercial/Display Advertisements
Corporate or industrial houses use eye-catching and glamorous advertisements for publicity and promotion of their products. These are displayed at prominent places for the desired effect or printed to target maximum audience.
These advertisements are designed for commercial purposes. Since they occupy more space, they are more expensive in terms of advertising costs. These vary in shapes and size. They have to be attractive and eye catching and to achieve this effect; they are made visually appealing with catchy headlines/slogans, punchlines, witty expressions and visuals.
The font size, type and proportionate spacing, vary with each advertisement for the desired visual appeal. The text, though brief, should be carefully worded to give complete information. There should be a perfect blend of content and style. The main issues should be highlighted in simple and comprehensible words, and facts should be stated clearly.
The tone and the mood of the advertisement should match the subject matter. The major difference is that in a classified advertisement, one has to be formal, while in a commercial advertisement, one may adopt an informal and a relaxed tone and style.
Important points
However unique an advertisement may be, it should always have:
- name and address of the advertising agency/institution/organizer
- details of the product/service advertised
- mention of special attractions/discounts
1. Educational Institutions
Mr. Mega Nadan, former Principal of St. Xavier’s Institute of Management, New Delhi, is planning to start a coaching centre, Nadan’s Study Circle, offering specialized guidance for competitive examinations. Draft a suitable advertisement in not more than 50 words giving necessary details.
Sample Practice Examples
68. You are the Director of a finishing school for girls. Draft an advertisement before the commencement of the new session. (50 words)
69. As the Public Relations Officer of a school, issue an advertisement in the local newspaper informing the public about the admissions for the next session. (50 words)
70. Mahila Polytechnic offers vocational courses for girls. Design an advertisement to be inserted in a local daily advertising the courses offered. (50 words)
2. Consumer Goods
Sample Advertisement
You are an optician and have recently opened a showroom. Frame a suitable commercial advertisement for a local newspaper, advertising your showroom. (50 words)
Sample Practice Examples
71. A well-known furnishings showroom in Mangalore, Natesan’s, has extended its clearance sale for three days. Frame a suitable commercial advertisement for the local newspaper. (50 words)
72. You own a store called Toddler’s Den. Draft an advertisement for your annual sale offering an attractive discount.
3. Launching a New Product
Sample Advertisement
You are working for an advertising agency. Draft an attractive advertisement for a company which is launching a new toothpaste. (Word limit: 50 words)
Sample Practice Examples
73. LD Electronics has launched a washing machine, a new addition to its range of products. You are the Vice President (Sales). Using the information given below create a commercial advertisement. (50 words)
fully automatic – discount/free gift – valid till stocks last
74. You have opened an eating joint called Dicy Spicy/Foodie’s Delight. Frame a suitable commercial advertisement. (50 words)
75. You manufacture a popular brand of shampoo and wish to launch a new economy pack for your product. Draft an advertisement for the new pack.
4. Advertising an Event
Sample Advertisement
Your school is staging Rabindranath Tagore’s ‘Tasher Desh’. Draft a commercial advertisement for the newspaper. Give all the details.
Sample Practice Examples
76. You are the President of your school’s theatre club. Your club is organizing a play “The Miser’ to help the victims of an earthquake. Design a poster informing the students about this play. Invent necessary details.
77. Sonu Nigam, the famous singer, is performing in your school for a charitable cause. Draft a display advertisement for a local newspaper in 50 words.
78. The World Book Fair is being inaugurated on 20 March at Pragati Maidan, New Delhi. Design a commercial advertisement for the same. (50 words)
